Remember, a mood board is all about the look and feel-that does not have to be specific to weddings. This can give you a myopic view of your brand where you struggle to see the big picture. Draw inspiration from other industries If you are in the wedding industry, try to avoid having a mood board that consists entirely of wedding images.Even worse, using a logo on a mood board tends to lead to a logo that is very similar, which is definitely not good! You are creating your own unique brand, so resist the urge to draw inspiration from others’!
Using them on a brand board only serves to confuse and distill your own brand. Don’t include logos or brand boards I’m starting off with a “don’t” because it’s the number one mistake I see people making on their mood boards! Logos and brand boards from other businesses are the end result of the work you are doing now.Here are my best tips for creating a mood board for your brand: Mood Board Tips The mood board is a great example of a time you can embrace the motto “done is better than perfect.” The look and feel it evokes serve as your guide in selecting brand elements like colors, fonts, and logos. There’s no point in stressing out about the exact colors, images, and layout of your mood board-no one will ever see it besides you! The mood board serves as the inspiration for your brand. Second, consider that your mood board is not the end result. Avoid this trap at all costs! You’ll end up with hundreds of pretty-but unrelated-images with no strategy behind them. When you’re excited about a rebrand, it can be tempting to jump on over to Pinterest and start pinning alllll the ideas. Its purpose is to be used as inspiration.It should come at the end of the brand discovery process, and.There are two important things to remember about mood boards: I then curate images from that board and supplement where needed with other images, patterns, and textures to create a mood board that perfectly captures my client’s brand. It captures the look and feel of your brand, which informs the rest of the branding process, including your fonts, colors, logo, and website! All of my clients and I collaborate to create a mood board that communicates their brand personality in a visual way.īecause I know that creating a mood board can be overwhelming, I have my clients start by creating a Pinterest board with 30-40 images for inspiration. The mood board is a key part of the branding experience.
The entrepreneur’s version of the magazine collage? The mood board! I slipped the finished collage into my binder cover and walked into Geometry class feeling pretty cool that my binder perfectly matched my personality. Gluestick in hand, I repositioned the different cutouts on a piece of computer paper until they looked just right. I remember sitting on my bedroom floor in high school rifling through the latest issues of Teen People and Seventeen, searching for the most inspirational words and images to cut out.
5 Tips for Creating a Mood Board that Captures your Brand
0 kommentar(er)
